The first thing I have to do in order to fully understand the modern climate of how we consume media is I have to reflect on how much media I consume on a standard day. Upon reflecting on my own media consumption I noticed that at nearly every point during the day I am almost always consuming some form of media. For example, when I wake up I put the TV on and check my phone. When I commute to university I am looking at my phone, going on social media and listening to an audiobook for almost the entire journey. I then listened to that audiobook as I walk to and from university. Whilst looking at my phone throughout the day. At these intervals I am looking at social media, finding the latest news and opinions (This is something I then thought I could translate into one place for my blog). I would then repeat this process on my way home and upon getting home would have the television on often. Whether it be relaxing in the evening, making dinner or washing up. This means that I am nearly always consuming media during the day, even when I go to bed I will open YouTube and watch videos before looking at my phone one final time before going to sleep.
The aim for my blog is to look at Doctor Who, both from a fan's eye and a critical eye. It will not be my aim to sing the show's praises. For example, if an episode or topic is flawed or could have been handled differently. I will point that out in my writing. Having said this, it is my intention for the blog to be informative. I want the audience to learn something, but not have it presented to them in merely a formal way. I want to structure the blog so that the text feels engaging and the audience can connect with what I am saying. That is how I will avoid making my blog a fan site, in that while it does promote the show and what it is offering, I am being critical and voicing concerns and not merely singing it's praises.
The target audience for my blog will be those aged between 16 and 24. This is because they are the age range most likely to conform to the demographic of using social media and reading blogs. I will use my own social media platforms to promote the blog and give it a bigger outreach.
The USP of my blog will be to cater to fans of the new series and the classic series. Looking at relevant topics that are happening now and can be compared to events from the shows past. This information will be conveyed in an informative yet critical way. The advantage of this is that I am writing from a fans perspective and so I can compare the entirety of the show because I know what I am talking about. These articles will be written in a way that is easy to digest the information for the audience and is engaging.
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