Viewing figures for series twelve is down. Is the future of the show in jeopardy? Or are the importance of viewing figures a thing of the past?
When Doctor Who Series 11 aired in Autumn 2018 it was the biggest overhaul in the series since 2010. With a new Doctor, companions, showrunner and tone, the BBC counted on Doctor Who to return to being the ratings cash cow it once was a decade before. Series 11’s opener ‘The Woman Who Fell To Earth’ had consolidated ratings of 11.4 million viewers. This is the largest viewing figures for a Doctor Who series opener since 2005. Many people tuned in to see how Chris Chibnall would tackle the show and what Jodie Whittaker would bring to the series as the first female Doctor.
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Series 11 averaged 7.9 million viewers in 2018 |
However, by the end of the series, viewing figures were down to 7.1 million. While still respectable, that is a drop of 4.3 million viewers. The severe drop can be justified by the episodes airing in direct competition with ‘The X Factor’ on Sunday nights and there being a lack of promotion for the series as it went on. Series 11, despite the drop, still averaged an audience of 7.9 million - making it the third most watched series of the twelve since 2005.
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The average viewing figure for each series since 2005 (per million) |
Series 12 began airing on New Year’s Day 2020 to much anticipation and promotion, hoping to build on the mistakes made in the latter half of series 11. Episode 1 aired with overnight figures of 4.8 million, less than half over the previous season whereas the finale dropped down to 3.7 million
The severe drop in viewers for series 12 be connected to the almost non-existent promotion as the series aired. Prior to the series premiere, trailers and promotion would air every day in the hope of getting maximum audiences to tune in on New Year’s Day but once episode 1 aired there was nothing to promote the middle eight episodes. I noticed this myself whilst watching TV. Promotion only came back for the series finale but by then it was too little too late as the finale ‘The Timeless Children’ had the worst overnight viewing figures for an episode since 1989. But does this decline actually matter?
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The series 12 finale had the worst overnight viewing figures in over 30 years |
The answer is that it doesn’t matter as much as people think it does. Many compare series 12’s average viewership of 5.4 million to series 4’s of 8 million from a decade ago and spell that this could mark the end of Doctor Who. But the major change between these two figures is that in that gap of a decade the way we watch television has changed. Far more people now use catch-up services like iPlayer and on-demand services such as Netflix over watching live terrestrial television. A week after ‘The Timeless Children’ aired, the consolidated figure stands at 4.69 million. This factors in all those who have watched catch-up in the week since broadcast. That figure stands as the average for Who since 2015.
The way we watch television is forever changing and viewing figures aren’t as important as they were even ten years ago. But that doesn’t mean they’re redundant, they serve as a way to know how people watch and when they watch.
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An infographic displaying some information and statistics about viewing figures |